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December 12 2012


Target: Tim Cook, CEO of Apple

Goal: Reduce electronic waste by developing longer lasting products

A few days a year, Apple customers can be found standing in lines that sometimes stretch for blocks, anxiously awaiting their turn to buy the newest edition of an Apple product they probably already have. Their “old” model will be either resold or recycled. Apple claims it is being responsible by encouraging customers to hand in old products for refurbishing or recycling, but with plenty of evidence showing how detrimental e-waste is for the environment, it seems Apple could be even more responsible by making products that are built to last instead of built to be disposed. Call on Apple to chance its policies.

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Don't be the product, buy the product!